19 March 2010

Odds Are, It's Wrong

It’s science’s dirtiest secret: The “scientific method” of testing hypotheses by statistical analysis stands on a flimsy foundation.

In this article in Science News, Tom Siegfried talks about the misapplication of statistics. His target is scientists who draw statistically-driven conclusions that aren't in fact supported by the data.

It's well worth the read; the lesson goes beyond the purely scientific realm and is applicable to business as well.

1 comment:

  1. We are indeed lucky that someone with Marc's knowledge and discipline can find the time to post and link so instructively. Tom Siegfried's piece was quite a read, and helped me to get a better perspective on statistics in marketing. I suppose we have to accept that the best tools for deception will be in general use where profit is the only moral parameter.